This guide is for people who champion person- and community-centred approaches in health and social care, in other statutory bodies and in community-based organisations. Change is more likely to spread when both statutory organisations and community-based organisations align approaches. For this reason we feature case studies from both parts of the system. They are colour coded to enable different audiences to navigate the guide easily.
This guide offers two things: a framework for understanding and changing behaviour, and real-world examples of how these changes happen in practice.
A FRAMEWORK FOR UNDERSTANDING AND CHANGING BEHAVIOUR
This guide uses the Behavioural Insights Team’s EAST framework to organise ideas and examples. It is intended to be a user-friendly and memorable tool for considering the main drivers of behaviour and generating effective approaches for addressing them.
The Realising the Value programme has published an accompanying report that looks at the theories relevant to the ideas outlined in this guide in more depth: Making the change: Behavioural factors in person- and community-centred approaches to health and wellbeing. Readers may find that report useful to read alongside this action-focused guide.
REAL-WORLD EXAMPLES OF CHANGING BEHAVIOURS TO SPREAD PERSON AND COMMUNITY-CENTRED APPROACHES
This guide provides examples from the five Realising the Value partner sites, including Positively UK, categorised by the EAST framework. It features a number of low-tech, pragmatic and manageable activities which can increase the spread of person- and community-centred health and wellbeing programmes.
We have taken effective approaches from both academic theory and the five sites and boiled them down to the mechanisms that seem to work most effectively. These are featured in coloured boxes throughout the guide. Practitioners can then incorporate these elements into the design of their own health and wellbeing programmes.
To find out more about Realising the Value, check out http://www.realisingthevalue.org.uk.